Finansai Opens Platform to Empower U.S. Small Businesses to Sell to the World

Leading Global B2B Ecommerce Platform Introducing New Seller Enablement Functions, Including U.S.-to-U.S. Transactions, New Ecosystem Participants, and a Nationwide Tour of “Build Up” Events to Help Small Businesses Go Live

July 23, 2019 07:30 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)–, one of the world’s largest B2B ecommerce marketplaces and a business unit of Alibaba Group (NYSE: BABA), today opened its platform to empower U.S. businesses to sell their products to millions of buyers in the U.S. and around the globe. Now, the nearly 30 million Small and Medium-sized Businesses (SMBs) in the U.S.– especially manufacturers, wholesalers and distributors – can better access the $23.9 trillion global B2B ecommerce market, an opportunity that is six times larger than the global B2C ecommerce market.

The company is also unveiling an enhanced ecosystem of participants. These include anchor sellers and B2B service providers who share’s mission to make it easier for SMBs to do business.

To help U.S. SMBs successfully access the $23.9 trillion B2B ecommerce opportunity, is also co-producing a series of “Build Up” workshops and webinars with local chambers of commerce and B2B organizations across the country, including SCORE, one of the nation’s largest non-profit network of volunteer, expert business mentors.

“Alibaba aims to empower entrepreneurs and help them succeed on their own terms,” said John Caplan, Head of North America B2B at Alibaba Group. “With 10 million active business buyers in over 190 countries and regions, we are reshaping B2B commerce by providing the tools and services needed for U.S. SMB companies to compete and succeed in today’s global marketplace.”

KEY NEW PLATFORM ENHANCEMENTS has added key features that enable U.S. SMBs to do business locally (U.S.-to-U.S.) and globally:

U.S. Business Sellers

U.S. Business Buyers

  • Streamlined ability to build and manage a single digital store on the global platform
  • Valuable transaction capabilities, including online payment*
  • CRM and communications tools to facilitate the direct ownership of customer relationships
  • Enhanced digital marketing tools to target B2B demand that is right for them
  • Option to work with’s U.S.-based Seller Success team
  • Access to a growing number of U.S.-based supplier options on the landing page, in addition to thousands of global suppliers
  • A more robust inquiry functionality that enables buyers to begin discussions and negotiations
  • Expanded product selection ranging from ready-to-ship to fully customized
  • Improved product and supplier search functionality to allow buyers to quickly identify best fit, i.e. customized vs. finished goods, and by types and locations of suppliers

* On-platform payment will be available for transactions within the U.S – except in New York and Nevada, beginning on July 25 2019.

“We recognized the opportunity to expedite global growth through early on,” said Evan Gettinger, Co-Founder of Gett Clean, a U.S.- based professional cleaning products manufacturer who has seen a significant uptick in inquiries about its products on the platform. “With the new combination of platform tools available and the addition of major, name-brand sellers, we expect a faster path to our growth targets.”

ALIBABA.COM BUILDS ITS U.S. B2B ECOSYSTEM WITH NEW PARTICIPANTS is bringing on a number of brands and organizations that share a passion for supporting SMBs, including major U.S. businesses and service providers.

In March, announced a strategic collaboration with Office Depot, and today Robinson Fresh, a division of C.H. Robinson, is joining the platform. Both are committed as “Anchor Sellers” to provide extensive product catalogs to meet the expanding interests of the platform’s huge audience of buyers. The participation of Anchor Sellers is intended to bring significant benefits, including generating new buyer interest that occurs when product selection expands.

“We’re proud to expand our strategic collaboration with,” said Gerry Smith, chief executive officer for Office Depot, Inc. “By becoming an anchor seller, we can reach a larger small business audience and provide them with the products and services they need to compete on a global scale.” Additionally, customers will now have access to member-exclusive offers, discounts and premium content from an expanding ecosystem of leading business service providers including:




 ShipStation (NASDAQ: STMP)

● Skuvault





The first in-person Build Up event will be held today in Brooklyn at Industry City – a community of innovative industrial and manufacturing businesses – along with co-hosts, the Brooklyn Chamber of Commerce and Industry City. Each Build Up event will provide attendees an in-depth workshop, the opportunity for one-on-one training and consultation from experts as well as exclusive discounts, incentives, and support from the ecosystem of brands and organizations.

The Brooklyn Build Up will be closely followed by events in Los Angeles on July 26 with the Los Angeles Chamber of Commerce at California Market Center and Chicago on July 30 with the Illinois Chamber of Commerce at M Hub. Additional Build Ups around the country are planned throughout the year with support from local and national business organizations, including local SCORE chapters, Food Export USA – Northeast, and Food Export Association of the Midwest USA. In addition, is co-producing digital Build Up content with SCORE.

“Small businesses are the engine of the U.S. economy, but they face challenges,” said Ken Yancey, CEO of SCORE. “SCORE and our network of mentors is excited about helping U.S. businesses learn about the huge opportunity in ecommerce at these physical and virtual Build Up workshops available to communities across the U.S.”

To learn more about the enhanced platform, new collaborators or to register for a Build Up workshop near you, please visit


The first business unit of Alibaba Group, is a leading platform for global B2B e-commerce that aims to make it easy to do business anywhere. Launched in 1999, is engaged in services covering all aspects of commerce, including providing businesses with tools that help reach a global audience for their products and helping buyers discover products, find suppliers, and place orders online fast and efficiently. It serves millions of buyers and suppliers from over 190 countries and regions around the world.

About Alibaba Group

Alibaba Group’s (NYSE: BABA) mission is to make it easy to do business anywhere and the company aims to achieve sustainable growth for 102 years.


Media Contacts 
Alibaba Group 
Brion Tingler  

Alibaba Group 
Roger Zhang

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